DanAds is the industry-leading provider of self-serve technology. We aim to give all global media owners their own fully automated, and white-labeled self-serve infrastructure that enables all departments to focus on revenue-driven tasks instead of manual administration.

Our mission

DanAds was founded in 2013 by Peo Persson and Istvan Beres. This was long before the concept of self-serve infrastructure was on the market. The founders truly believed that Publishers and Brands need to re-think when it comes to the way they sell their inventory to Advertisers. This has since then been the focus of the company. 

We believe that we can make a difference in bringing back power to global publishers and brands, allowing them to monetize their quality content and data in a transparent manner, while at the same time opening up new demand channels and democratizing the ability to advertise for SMEs.

Our customers

We serve a broad range of global clients, primarily focusing on publishers, and media owners, looking to automate their advertising processes. Our main client base includes some of the largest media and entertainment companies, such as Washington Post, Paramount, Rogers Sport and Media, Dish Media, McClatchy, NewsCorp and Roku, among others. These clients leverage our white-label self-serve technology to create custom platforms that allow advertisers to manage their campaigns directly, improving efficiency and scalability. Our main focus is to automate ad management, simplifying workflows, and enhancing revenue potential for our clients.