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We are seeking an experienced Senior Product Marketing Manager to lead our retention initiatives and elevate our communication strategies across various channels. In this role, you will play a pivotal part in shaping and executing projects that enhance user engagement and satisfaction. Responsibilities: -
Develop and execute comprehensive user retention strategies to ensure sustained engagement with the product. -
Manage and optimize multi-channel user communication strategies, including push notifications, in-app messaging, banners, email, SMS, and other channels. -
Collaborate seamlessly with cross-functional teams to maintain a consistent communication strategy in direct communication channels. -
Implement and oversee automation processes for user communications to enhance efficiency and personalization. -
Conduct thorough data analysis and A/B testing to evaluate the effectiveness of different engagement strategies and optimize communication efforts. -
Extract actionable insights from user data to inform strategic decisions and improve overall product experience. -
Monitor and manage performance metrics related to user engagement, retention, and communication effectiveness. -
Develop and refine engagement and retention strategies using Bloomreach -
Engagement to enhance personalized communication and user experience. -
Dive into the user database to unearth insights and identify growth opportunities. Qualifications: -
Proven experience in product marketing and CRM, with a strong focus on user retention. -
Proficiency in multi-channel communication strategies, including push notifications, in-app messaging, email, and SMS. -
Proven expertise in Product Marketing, CRM, Email, or Direct Marketing. -
Extensive experience working with large user databases. -
Proficiency in generating reports and visualizing data. -
Ability to design sequences of triggered communications. -
Excellent command of English. -
Mandatory experience with Bloomreach Engagement. -
Bonus points for experience in ride-hailing, knowledge of SQL. -
A proactive and results-driven mindset, with a passion for improving user experience and driving product success. Conditions & Benefits: - Health insurance with oncology coverage and life insurance included.
- Hybrid work mode and flexile schedule.
- Relocation package offered for candidates from other regions.
- Access to professional counseling services including psychological, financial, and legal support.
- Diverse internal training programs.
- Partially or fully payed additional training courses.
- All necessary work equipment.
- Fitness club membership discount.
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